Digital Marketing course syllabus

 Module 1: 

Introduction to Digital Marketing

What is Digital Marketing?

Importance of Digital Marketing in today's business landscape

Understanding the customer journey in Digital Marketing

Overview of various Digital Marketing channels

Module 2: 

Website Design and Development

Basics of website design and development

Elements of a good website

Responsive web design and its importance

Understanding user experience and user interface design

Basics of HTML, CSS, and JavaScript

Module 3: 

Search Engine Optimization (SEO)

Introduction to Search Engine Optimization

On-page and off-page SEO techniques

Keyword research and analysis

Google Analytics and Google Search Console

Technical SEO and website audit

Module 4: 

Social Media Marketing

Introduction to Social Media Marketing

Understanding different social media platforms

Developing a social media strategy

Creating and curating content for social media

Social media advertising

Module 5: 

Pay-Per-Click Advertising (PPC)

Introduction to Pay-Per-Click Advertising

Google Ads and Bing Ads

Keyword research and selection

Ad creation and optimization

Campaign management and optimization

Module 6: 

Email Marketing

Introduction to Email Marketing

Building an email list

Creating effective email campaigns

Email automation and segmentation

Email marketing metrics and analysis

Module 7: 

Content Marketing

Introduction to Content Marketing

Understanding different types of content

Developing a content marketing strategy

Creating and publishing high-quality content

Content distribution and promotion

Module 8: 

Mobile Marketing

Introduction to Mobile Marketing

Mobile website design and development

Mobile apps and app store optimization

SMS and MMS marketing

Mobile advertising

Module 9: 

Video Marketing

Introduction to Video Marketing

Different types of video content

Creating and editing videos

Video marketing on different platforms

Video metrics and analysis

Module 10: 

Analytics and Reporting

Introduction to Analytics and Reporting

Google Analytics and other analytics tools

Understanding website traffic and user behaviour

Measuring campaign effectiveness

Reporting and data visualization