What is SEO (Search Engine Optimization)?

Search Engine Optimization or SEO is about getting your website to rank higher in search engines.SEO (Search Engine Optimization) is the process of improving website visibility in search engine results (aka Search Engine Results Pages or SERPs) by increasing the websites page rank and quality, which in turn helps generate web traffic, sales leads and ultimately sales. It means increasing the number of visitors to your site by getting it to appear higher in search results on search engines. Since most online searches are conducted via Google

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic") search results. This is the practice of improving your rankings on Google, Yahoo and Bing search engines to increase traffic and sales.

Types of SEO:

It has 3 Types 

1. On-page SEO
2. Off-page SEO
3. Technical SEO

On-page SEO

On-page SEO is key to ranking high in search engines for your desired keywords. It includes elements that are directly on the page, content, titles, meta descriptions, headings, alt tags, the use of page tags, keywords and more. If these elements are used correctly it can help improve your rankings for your desired keywords. 

On-page factors are part of the core set of factors that determine your website's rank in search engine results (SERPs). On-page SEO includes all the elements that can be found on the actual web page, such as your meta tags, keyword usage, backlinks, formatting, etc. The focus of on-page SEO is to make it easier for search engine robots to crawl through and index your content.

As part of your long-term SEO strategy, on-page SEO refers to page-level optimization that occurs when you’re working directly with a webpage. On-page optimization, also sometimes referred to as onsite optimization, is about optimizing both the content and code on your web pages to rank higher in organic search results.

SEO (Search Engine Optimization) is the process of achieving higher rankings in search engines like Google, Yahoo, Bing, etc. for your website or blog's pages. On-page SEO refers to what can be done with the content on your website or blog's pages to help you achieve higher rankings in search engines. The main purpose of On-Page SEO is to optimize content so that your important keywords are closer to the beginning of your page's text.

Off-page SEO

Off-page SEO refers to the practices that can be performed on websites other than your own. A few of these practices include link building, press releases, blog commenting and social bookmarking. These strategies are all performed externally to your website.

Off-page SEO is the portion of SEO that is conducted off of your website. If on-page SEO is creating an attractive website that makes it easy for search engines to crawl, then off-page SEO is like playing a matchmaker between your website and your potential customers. Off-page SEO is comprised of anything that can be done away from the actual website, such as links, media mentions, guest blog posts, social media sharing, content marketing

Off-page SEO, or offsite SEO, includes all of the activities you do beyond your website or blog. It is considered to be the weakest link in most search engine optimization (SEO) strategies because there’s no guarantee that it will spark any movement in the search rankings. However, if it is done right, off-page SEO can provide incremental value to your overall campaign.

Technical SEO

Technical SEO is a web developer’s way of ensuring that search engine spiders can crawl, index and understand your website. Technical SEO is the aspect of online marketing that helps you to persuade search engines to obtain, interpret and rank your content 

Technical SEO is a "behind the scenes" approach to ensuring your website is search engine friendly (to the search engines, not all web users). Search engines send crawlers (search robots) out to find and index new content on the web pages they already know about. These pages are known as "crawled" or "indexed". The crawl budget is an indicator of how much power and priority your site (and your competitors) has with Google and other major search engines. Technical SEO covers all of those things you can do to improve the crawl budget of the major search engines for your website.

Users don't care about search engines, they care about finding answers to their questions. In fact, they'll bypass a site that doesn't help them find the information they need. Technical SEO is a speciality within Search Engine Optimization (SEO) that focuses on making sure a website is crawlable and indexable by the various search engines. Technical SEO also includes making sure a site can be found naturally via search engines. Some of our favourite tasks include fixing internal linking, improving code quality and ensuring pages are set up to load as fast as possible. We often work alongside other specialists such as Information Architects and Information Architects with

Technical SEO is the art and practice of making things work, identifying issues with your site by using tools such as Google Webmaster Tools, and knowing how to solve them according to guidelines. Ultimately, it's about ensuring that your site works well, and runs as efficiently as possible for search engines and people alike.

Many people hear the term technical SEO and immediately think of robots.txt files, schema markup, and XML sitemaps. Those things are certainly part of it, but there is a lot more to technical SEO that involves a deep understanding of how search engines work and how they process your website. Understanding these little nuances can be key to getting ahead in the world of SEO. A good technical SEO will be able to identify weaknesses on your current site and provide insight on what you can do to fix them.